I was 19 when I wrote this article back in 1994 for The Elvis Beat #8, my official Elvis Presley Fan Club newsletter.

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The 70s Elvis stamp may be released as soon as 1995 if a growing number of fans have their way with the US Postal Service. In April 1992, the stamp was defeated by a 3-to-1 margin in favor of the 50s Elvis stamp that was released in January 1993. The 70s stamp, also known as “Stamp B,” was painted by artist John Berkey and depicts Elvis as he appeared in 1973’s televised concert Aloha From Hawaii.

The stamp was severely criticized by the news media and others who unfairly called it the “Old, fat Elvis.” Berkey defended his stamp by stating, “I understand what happened, the negative feelings. But I painted the King. That other guy is the prince. The fanatical fans like the 70s one. And as a matter of fact he weighed 160 pounds and he was 38 years old (at the time of Aloha From Hawaii). That’s not fat, and that’s not old.” [. . . .]

A record 500,000 of the 50s Elvis stamps were printed and all were sold out in days, making them the most successful stamps in history. Since most of the stamps will be kept by fans or collectors and will never actually be used in the mail, the Postal Service has made an incredible profit from them.

Additionally, the Postal Service has profited from the marketing of the stamp image, which has appeared everywhere on hundreds of items for sale. Economically, the Postal Service could make millions more if another stamp were released so there probably is a fair chance it will happen as long as fans show support.

Over a quarter of a million people voted in favor of the 70s stamp, which artistically was a better representation of Elvis anyway. [. . . .]