Elvis lives his dreams in Memphis

Elvis Presley's Memphis (2010)

Elvis Presley’s Memphis (2010)

Elvis Presley’s Memphis (book)
Presented By Elvis Presley Enterprises and The Commercial Appeal
176 pp. Pediment. $39.95

As I journeyed yet again through the life of Elvis Presley, this literary trip built upon the context of Memphis, I was happy to find some new insights into the man. This is not the average Elvis coffee table book – you know, the ones that shuffle around the same photos and text from last year’s variation.

That Elvis Presley’s Memphis is different is evident right from the start. The cover is hardly typical of those of other Elvis books, which tend to be rush jobs consisting of a common photo of Elvis with a title slapped above it. “It doesn’t matter what it looks like, fans will buy it because its Elvis,” seems to be the mentality.

Instead, this book features a creatively designed, beautiful cover with a lesser-known photo of Elvis superimposed against a vintage 1951 backdrop of Main Street in Memphis. Look carefully at this work of art and you’ll see the Loew’s State Theater is playing Father’s Little Dividend, starring Spencer Tracy, Joan Bennett, and Elizabeth Taylor. Within the book, you’ll find a photo of Elvis at the same theater in 1950, when he worked there as an usher until fired by manager Arthur Groom for getting into a fight with a co-worker.

Elvis apparently held no hard feelings for his former boss, for another photo shows him with Groom several years later for the 1957 Jailhouse Rock premiere – at Loew’s State Theater. His first movie, Love Me Tender, also premiered there in 1956. Business must have been good at Loew’s with that kind of publicity.

Imagine how it must have felt for Elvis to watch himself on screen at the same movie theater he worked at only years before. “When I was a child . . . I was a dreamer. . . . I saw movies, and I was the hero in the movie,” Elvis once said.

“Every dream I ever dreamed has come true a hundred times,” he continued. At its heart, Elvis Presley’s Memphis is about those dreams. The dreams of a 13-year-old as his family moves to Memphis from Tupelo, Mississippi, for a fresh start. The dreams of an 18-year-old as he pays to record a couple of songs at the Memphis Recording Service. The dreams of a 33-year-old as he holds his daughter for the first time.

The bind between Elvis and Memphis is indeed strong, but perhaps no stronger than at Graceland, the home he purchased there on Highway 51 South in 1957 as his rising fame literally chased him out of his previous neighborhood on Audubon Drive. Could the 22-year-old ever have dreamed that Memphis would one day rename the street in front of that mansion in his honor?

Only twenty years later, Elvis would spend his last days at Graceland on Elvis Presley Boulevard. “When the news of Elvis’ death was heard over the police radio, the entire force felt they had lost one of their own,” writes Robert Dye in a section called “Memphis Beat.” You see, Elvis’ renowned collection of police badges was more than just a hobby.

Though they may have indeed been honorary, those badges meant something real not only to him, but also to those who bestowed them – none more so than the Memphis police. While stories of Elvis’ generosity are legendary, there are some here involving the police that are worthy of the spotlight placed on them by this book. Elvis had his flaws, as do we all, but I remain proud to call myself a fan.

From a boy who had little in the way of material possessions to a man who could afford to buy seemingly anything – go-karts, motorcycles, cars, and even airplanes – the life of Elvis in Memphis is detailed in a series of occasionally repetitive articles. Much of this book is about Elvis having fun, for while he sometimes worked in Memphis, it more often served as his playground, a place to unwind and relax.

Some of the stories are new, while others are reprinted from The Commercial Appeal or The Memphis Press Scimitar newspapers. Most are well-written and informative, though a few appear to be excerpts or sidebars from longer pieces and include chopped bits of information that go no deeper than the typical travel brochure for Graceland.

While Elvis is the focus, the book also paints a portrait of Memphis as a whole, including in a running timeline not only significant events in Elvis history, but significant events in Memphis history as well. The two are often intertwined. 1968’s entries include: “April 4: Martin Luther King is assassinated at the Lorraine Hotel in Memphis. Elvis is in California. June 23: Elvis records ‘If I Can Dream.'”

Filled with truly rare documents and photos, including one of Elvis visiting his mother’s grave, Elvis Presley’s Memphis is a standout among the many printed works about this often misunderstood man.

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Cover image courtesy of Pediment Books. Used with permission.

8 thoughts on “Elvis lives his dreams in Memphis

  1. just got the book myself-I wholeheartedly agree with your comments

    wouldn’t a book of all the major related Elvis stories in The Commercial Appeal be something to behold.I collect original cuttings and articles, concert reviews etc, and so often the photos and the insights are something of a revelation.

    love the blog as always



    • Hey Jon,

      That would make for a terrific book. In fact, that’s more along the lines of what I originally thought Elvis Presley’s Memphis was going to be. Though it does some of that, it turned out to be a different book than I first imagined. Not a bad thing, though, as I loved the actual book.

      I have a 2002 book called “Elvis: Commemorative Edition” that features clippings from various newspapers throughout Elvis’ career that is pretty interesting. It includes ones from The Commercial Appeal and the Scimitar. It is by no means complete, though.

      Thanks for reading!


  2. It sounds like a great book even if it’s not a collection of all the Memphis paper stories.

    Heck, Bill E Burke’s collected writing would be amazing too.

    In the late 80’s, I bought a book put together by a fan of a lot of newspaper clippings about Elvis.

    It inspired me to go to the library’s microfiche files and I printed a lot of Elvis articles from my local daily papers from the 1950’s

    it’s interesting to see how Elvis writing has changed


    • I had fun doing essentially the same thing two or three years ago, searching against an online database of old newspaper clippings. I agree about how the media portrayal of him changed over the years. It’s still changing.


  3. I have a brochure and a signed lock of elvis’s hair that was handed out during the Love Me Tender Premier. I’m trying to find any more information about it.


    • “A lock of his hair? Do you want any cream cheese to go with that?” –Groucho Marx

      Just out curiosity, how can a lock of hair be signed? Anyway, I’m not really much of a collector in that sense, so I don’t have any information on that. You may want to try some of the other Elvis sites I’ve linked to the right over there. Good luck.


  4. Ah…it was attached to a small card that Elvis signed and gave out at the premiere. So you are correct, the hair is not signed but the card that the hair is attached to is.


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