Defending FTD’s Release Strategy (Conductor’s Reflections #4)

As a fan of Elvis Presley and various other pop culture touchstones, one of the things I’ve noticed over the years that ties all of them together is that their various fandoms are never quite satisfied.

Take the recent announcement of upcoming Follow That Dream Records releases, consisting of a half dozen interesting – even exciting – CD and vinyl releases on the horizon for the rest of this year, thirty-three years after Elvis’ death. Among them are a 1971 soundboard recording of a concert at Boston Garden and a Classic Album re-issue of a 1973 album and associated alternates.

Predictably, the reaction on various Elvis message boards and forums across the web is lukewarm at best. FTD’s decision to release the Boston Garden show gets criticized because some fans have already bought that one on bootleg once or twice.

Hey, if you bought bootlegs, that’s your problem!

I don’t want FTD to take bootlegs into account when deciding their releases. I fully support their decision to officially release the Boston Garden show. If FTD has access to great Elvis material that has already hit the bootleg market, then bring it on.

If you have bought the bootleg release and now have to either re-buy it or decide not to buy it when it comes out on FTD, then, again, I say that is your problem.

As for 1973’s Elvis (“Fool”) album, there is the typical whining that this album was not a worthy follow-up to his Aloha From Hawaii success and, thus, is undeserving of the Classic Album treatment. Sometimes, I’m not sure to which Elvis Presley these people are listening. Elvis is a great album, with several performances that are not to be missed – including Elvis at the piano on “It’s Still Here.”

Another argument goes that while Elvis may indeed be worthy of an FTD, there are other albums of higher priority that should have come first – Promised Land, Jailhouse Rock: Volume 2, and Ernst Jorgensen’s mysterious Sun project being the oft-cited examples.

This makes no sense to me. FTD is supposed to structure its releases in order of priority? That would mean that they would front-load all of the best releases. Eventually, you would hit a point where all that was left was stuff like Double Trouble and Roustabout. All the good stuff would be gone, and we’d have nothing left to be excited about.

Instead, they have to vary things up. All-in-all, I think FTD does a fantastic job of that – particularly in the last two or three years.

There are also complaints that a tie-in to this year’s Elvis On Tour Blu-ray/DVD/theatrical event was not announced. FTD is the collectors label. Whether it comes this year or next, any corresponding audio releases for Elvis On Tour will likely debut on the main Sony label, with a related FTD release at some point after that.

So, stop all the whining, will you? You’re starting to sound like a bunch of Trekkies.

1971 Boston Concert among Upcoming FTD Releases

Elvis performed exactly one time in Boston, on November 10, 1971. “By the time he finished you knew that underneath the control and the lightness of most of the evening’s music there stood a man with more natural ability, talent, and soul than I expect to see on the stage at any rock concert,” said Jon Landau in Rolling Stone of the show.

According to Elvis Matters, Sony’s Follow That Dream Records, a collectors label for Elvis fans, will release a soundboard recording of the Boston show on CD September 14. This one has apparently appeared in bootleg format before, but as someone who sticks to official releases, I can’t wait to hear this concert.

Also set for release in September is the Classic Album version of 1973’s Elvis (“Fool”), a two-CD set that will contain the original album and alternate takes.

Here is the tentative FTD schedule for the rest of the year. Note that the US releases of these albums tend to be a few weeks behind. Italicized descriptions are quoted from Elvis Matters.

August 8, 2010

King Creole: The Music (book & CD)

KING CREOLE-THE MUSIC is a 200-page book with images exclusively designed to complement the music from the film. It consists of two main sections; the recording sessions on January 16, 1958 and song scenes from the filming of the movie (including behind-the scenes shots). The images are classic and well-known shots with the majority being previous unpublished and taken by the original still photographers on the set (no freeze-frames).

The accompanying CD consists of the masters and the well-known alternative masters (no unreleased session reels have been found). As always, the music has been re-mastered.

Good Times: The Outtakes (2 vinyl LPs)

Following on from the previous strictly Limited Edition series, FTD is pleased to announce the release of a special 2-disc 180-gram vinyl set of GOOD TIMES – THE OUTTAKES. Supplied in a deluxe gatefold sleeve, it features the superb original draft artwork design that was superseded prior to release. UNIQUE!

September 14, 2010

Boston Garden (CD, no official title yet)

FTD will release the soundboard of the November 10, 1971, BOSTON GARDEN Show (previously released on bootleg) as this is the only available show from the early tours of the seventies. We believe that this is of such historical importance, that it should be available to everyone. This will be a 5” digipack with a photo booklet.

Elvis (“Fool”) (2 CDs)

On the same date, a 2-CD set of ELVIS (FOOL) in the CLASSIC ALBUM series. This will feature a 7” digi-pack with an 8-page booklet.

September 2010

  • Soundboard CD – Concert not yet announced

November 2010

  • Classic Album 2-CD – Content not yet announced
  • Vinyl 2-LP – Content not yet announced

FTD releases are available from ShopElvis.com and other online Elvis retailers.

[7/11/2010 Update: ElvisNews.com has a posted a longer version of the comments from the FTD team:

Recently, we’ve had several frustrated e-mails from some customers about information getting out about our releases, prior to circulation of the official FTD announcement. Ideally, it shouldn’t be like that, but at the same time with so many people helping us in advance with our product origination, there is a good chance that word will spread before exact release plans can be chosen due to manufacturing and distribution issues. The nature of being involved in the ‘Elvis‘ industry dictates that the sharing of new information is a thrill to most people, so leaks will occur.

In an effort to improve the situation, we will try to announce our schedule further up front. The downside to this is that there will be times when unforeseen production problems cause releases to slip”

I think this is a huge step in the right direction for FTD. Maybe it’s time for them to finally get a small but informative website up and running?]

Other links