football

Elvis Presley Enterprises and fans help raise $85,000 in Super Bowl benefit

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One of the stories I’ve enjoyed covering most here on The Mystery Train is Elvis Presley Enterprise’s Super Bowl watch party, held February 6 on the front lawn of Graceland. At $500 a ticket, the catered event benefited St. Jude Children’s Research Hospital. The day also featured Elvis-style football games on the lawn and a silent auction of sports and Elvis items. According to St. Jude, this ultimate Super Bowl party raised nearly $85,000.

As I mentioned Monday, Elvis’ rendition of “That’s All Right” could briefly be heard in the background during the Super Bowl TV broadcast while it played over stadium loudspeakers. I wondered at the time if those partying at Graceland picked up on this.

I decided to contact Elvis Presley Enterprises and find out. It turns out that the attendees did indeed hear Elvis during the game. “We also got emails from fans around the world who also heard the music clip being played,” said Alicia Dean, Media Assistant for EPE.

Dean also cleared up another one of my questions about the event. EPE’s original announcement stated that it was “only the second time an event has been held on the lawn, or anywhere on the property, since Elvis’ passing” (“Super Bowl Watch Party at Graceland to Benefit St. Jude” — Elvis.com). According to Dean, the first event was a party benefiting the TJ Martell Foundation on Ocotober 7, 1994, which was the day before the Elvis Aaron Presley: The Tribute concert at the Pyramid.

Elvis Aaron Presley: The Tribute was a live, pay-per-view television event featuring various music stars performing Elvis songs, including Faith Hill, Chris Isaak, Michael Hutchence, and Cher. It also resulted in the album It’s Now Or Never: The Tribute To Elvis, which contained a few of the songs from the show. Some footage of the concert also appeared in the December 1994 ABC TV special Elvis: The Tribute, hosted by John Stamos.

In life, Elvis always gave time and money to good causes, and EPE has done a terrific job of continuing that tradition over the years since his death. Many of Elvis’ fans have also continued in that spirit as well. As I’ve mentioned before, one organization worth checking out is the Elvis Presley Charitable Foundation, which is run by Lisa Marie Presley and the rest of the EPE management team and includes projects such as Presley Place.

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Elvis Presley plays in Super Bowl XLV

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I hope the fine folks enjoying the Super Bowl watch party at Graceland yesterday were able to make this out. While watching the game on FOX-TV, I could faintly hear music they picked up from the stadium loudspeakers near the end of the first half.

That is nothing unusual, except this time it was a familiar voice singing “That’s All Right.” It didn’t last long, but it was awesome to hear Elvis playing in the Super Bowl! It was definitely a remix, probably the one from Viva Elvis: The Album. The Green Bay Packers went on to defeat the Pittsburgh Steelers to become champions of the National Football League. Elvis Presley Enterprises’ Super Bowl watch party benefited the St. Jude Children’s Research Hospital.

Graceland hosting Super Bowl benefit for St. Jude Children’s Research Hospital

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“The thing I keep up with most is professional football. I know all the players. I know all their numbers, who they play for. I’ve had people quiz me on it, just in games when we got nothing to do. And that’s a big thing with me right now. I watch all the games that I can. I get the films from the teams themselves if I can. But next to the entertainment thing, and music, that, I guess would be the biggest.”
–Elvis Presley, August 1962

The front lawn of Graceland will play host to a Super Bowl “watch party” benefiting St. Jude Children’s Research Hospital (“Super Bowl Watch Party at Graceland to Benefit St. Jude” — Elvis.com).

“The party will mark only the second time an event has been held on the lawn, or anywhere on the property, since Elvis’ passing,” states the official Elvis site. The (American) football Super Bowl game will take place on February 6.

Besides watching the game, the catered event will also feature football games similar to those Elvis and friends once played at Graceland. (I wonder if they will include the use of firecrackers, as those of Elvis allegedly did? Probably not!) There will also be a silent auction of sports and Elvis related items. Tickets are $500.

Elvis was a strong supporter of St. Jude, which was founded by Danny Thomas. In 1964, Elvis donated the USS Potomac, a yacht once owned by President Franklin D. Roosevelt, to the organization.

NFL playoff games are taking place today between the Chicago Bears and Green Bay Packers (NFC) and the Pittsburgh Steelers and New York Jets (AFC) to determine who will play in this year’s Super Bowl. Does watching the Super Bowl on February 6 on Graceland’s front lawn sound a little cold? Don’t worry, that part will take place “in a heated tent decorated in a style similar to Elvis’ TV room,” according to Elvis.com.

Kudos to Elvis Presley Enterprises for this event and its other efforts to continue Elvis’ “generosity of spirit,” as Lisa Marie Presley once so eloquently called it.

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Additional source: Elvis: Word For Word by Jerry Osborne, Harmony Books, New York, 2000.