Covering THAT’S THE WAY IT IS through the years

 

THAT'S THE WAY IT IS: SPECIAL EDITION Blu-ray cover (concept art)

THAT’S THE WAY IT IS: SPECIAL EDITION Blu-ray cover (concept art)

Warner Home Video has released the cover art for the August 12 Blu-ray release of That’s The Way It Is: Special Edition (above). The documentary captures Elvis in the summer of 1970 in rehearsals and performances for his third concert series at the International Hotel in Las Vegas.

There are also at least two versions of the related press release floating around on the Web. As this version comes directly from Warner Brothers, this is likely the most accurate as far as preliminary product details:

Disc 1 (Blu-ray Disc)
2001 Special Edition
Special Features:
“Patch It Up: The Restoration of ‘Elvis: That’s The Way It Is’”
12 Outtakes – song/nonmusical sequences
1970 Original Theatrical Version

Disc 2 (DVD)
1970 Original Theatrical Version
Special Features:
12 Outtakes – song/nonmusical sequences

That’s The Way It Is represents my personal favorite of all of Elvis Presley’s projects, so I am thrilled it is finally coming to Blu-ray. Based on Warner Home Video’s partial mangling of the 2010 Elvis On Tour Blu-ray release, among other prior Elvis video issues, I am trying to remain cautious, however.

Content-wise, this appears simply to be a Blu-ray version of the 2007 2-DVD reissue of the Special Edition. However, the potential for dramatic improvement in video and audio quality that Blu-ray offers should be a strong selling point. I suspect that only the 2001 Special Edition, which represents a completely different edit of the film than the original theatrical version, is garnering the full upgrade treatment. I hope I am wrong, however, as both versions deserve it.

I hope that Warner spent more time on the films than it did the cover art, for something about it looks slightly familiar. Join me for a trip down Memories Lane for a look at previous home video cover art related to That’s The Way It Is.

Original Home Video Releases (Circa. 1987)

THAT'S THE WAY IT IS home video covers (circa. 1987)

Note the error on the left cover promoting “The Wonder of You” as being included in the movie. Though Elvis name-checks the song, it did not appear in the actual film. A performance of “The Wonder of You” from that engagement did not appear on video for another five years. It was also added to the Special Edition version in 2001.

1988 VHS Re-release

THAT'S THE WAY IT IS home video cover (1988)

Lest there be any doubt, Elvis did not wear a pink jumpsuit in That’s The Way It Is. As a child of the 1980s, I have to love the vintage cover art style, though.

1992 VHS Release of The Lost Performances

THE LOST PERFORMANCES home video cover (1992)

The original photo of the same Elvis pose made an appearance on the cover of Elvis: The Lost Performances, a release that helped define my Elvis fanhood. It featured outtakes from That’s The Way It Is and Elvis On Tour. While the main Elvis photo is unfortunately a reverse image, this is still one of my all-time favorite covers. Maybe it is because I loved that video so much, though. Looking back, I do have to wonder if using similar cover art caused consumer confusion. Many that already had the 1988 video release of That’s The Way It Is may very well have believed this was the same content under new packaging – despite the “lost” title.

 1997 VHS Re-releases and First DVD Release

1997 VHS editions of THAT'S THE WAY IT IS and THE LOST PERFORMANCES; 1997 DVD edition of THAT'S THE WAY IT IS

As The Lost Performances had (temporarily) taken over the Elvis pose first used for That’s The Way It Is on VHS in 1988, striking new cover art for That’s The Way It Is made its debut for the 1997 VHS and DVD editions of the film. The Lost Performances VHS cover also received a slight redesign for 1997, though, sadly, it did not receive a DVD issue.

2001 Special Edition VHS and DVD Releases

2001 VHS and DVD editions of THAT'S THE WAY IT IS: SPECIAL EDITION

A new edit of That’s The Way It Is, marketed as That’s The Way It Is: Special Edition, made its debut in limited theatrical runs in 2000. In 2001, it hit home video with VHS and DVD releases. Unfortunately, Warner had to excise bonus features at the last moment due to not obtaining proper clearances. A performance of “Are You Lonesome Tonight” over the closing credits also had to be replaced. The original version of the film was not included. For the cover art, Warner went back to the tried and true Elvis pose first used in 1988 – despite the fact that this was a different version of the film from the original. Again, fans who already had previous versions with similar covers probably did not bother to buy this one. The “special edition” also featured only a few of the songs from The Lost Performances.

2007 DVD Re-release

2007 DVD edition of THAT'S THE WAY IT IS: SPECIAL EDITION

By 2007, the original theatrical version of That’s The Way It Is was out-of-print on DVD. A 2-DVD re-release of That’s The Way It Is: Special Edition included the original film and some of the excised bonus features from 2001 on the second disc. Bonus features were in embarrassing video quality for a mainstream release. While definitely watchable, the 1970 theatrical cut was also in lesser condition relative to the 2001 edit.

2014 First Blu-ray Release (and beyond?)

2014 Blu-ray edition of THAT'S THE WAY IT IS: SPECIAL EDITION

Hundreds of incredible photos are available of Elvis during the filming of That’s The Way It Is, but the Warner Home Video art department remains firmly fixated on the same image featuring Elvis after audience members have ripped his jumpsuit and mussed up his hair during an impulsive walk through the crowd.

Happy Elvis Day 2011

As you probably know, today would have been Elvis Presley’s 76th birthday. Do you do anything special to celebrate Elvis Day? When I was in high school, I made it a point to watch That’s The Way It Is and the ’68 Comeback Special on VHS. Sometimes, I threw in One Night With You and Aloha From Hawaii if I had enough time.

Though I will sometimes pull out a DVD or two, these days I usually just try to fit in as much Elvis listening as possible. For instance, I’ve had my iPod set to play all Elvis all the time since Thursday. [Now playing is “Love Me” from the August 12, 1970, Midnight Show, on That’s The Way It Is (2000 Special Edition).]

Twenty-four years from now, it will be the 100th anniversary of Elvis’ birth. If I am fortunate enough to still be on this Earth and relatively healthy by then, I plan to spend January 8, 2035, in Tupelo, Mississippi. I can’t think of a better place to be on that day. By then, I will be approaching 60 years old, while The Mystery Train Elvis Blog will be approaching post #3,000. I’m not sure which of those numbers scares me more.

Wherever you happen to be this year, and however you choose to celebrate, I hope you enjoy Elvis Day 2011.

Found and Lost: The official Elvis On Tour video outtake releases

Elvis On Tour Countdown: 2 weeks to theater event, 19 days to Blu

The Graceland/Elvis Presley Enterprises communications department must have loved me back in the early 1990s. I was 15 or 16 years old and somehow got into the habit of sending them letters through the mail with questions about Elvis.

As I started to build my Elvis music collection, I also began reading whatever material I could get my hands on about him. Among these were tribute magazines collected by my brother celebrating Elvis’ 50th birthday in 1985 and commemorating the tenth anniversary of his death in 1987.

In one of those magazines, I read an article titled something like “The Elvis Movies: Have We Really Seen Them All?” It mentioned Bill Randle’s infamous Pied Piper of Cleveland short film (1955), but it also focused on potential outtakes from the documentaries That’s The Way It Is (1970) and Elvis On Tour (1972).

As a huge fan of both of the documentaries, I had to know if there was more footage in the vaults. So, I did what any self-respecting Elvis fan would do – I fired off a letter to Graceland and asked them about it. I had been to Graceland, and I was pretty sure that if anyone would know, it would be the people who worked there.

To his or her credit, and my surprise, someone there actually took the time to write me back. (I was unable to dig up the letter in time for this entry, but I know I still have it somewhere in my archives.) Receiving a letter from Graceland was quite the thrill.

Even more thrilling, though, was their answer. Not only did such footage exist, but Turner Entertainment had even compiled it together for video release. Unfortunately, the release was on hold as to not conflict with the 1990 Elvis: The Great Performances videos.

Not understanding the marketing and contractual issues behind the delay, I quickly resented The Great Performances for holding up the outtake footage. Though it contained two or three newly released numbers, most of The Great Performances was just a slightly modernized re-hash of 1981’s This Is Elvis.

Promotional flyer for Elvis: The Lost Performances (1992)

Promotional flyer for Elvis: The Lost Performances (1992)

It seemed like decades later to me, but 1992 arrived, and there were two big Elvis releases that year – which marked the 15th anniversary of his death. One was ELVIS: The King of Rock ‘n’ Roll – The Complete 50s Masters, the now legendary 5-CD boxed set that chronicled his studio recordings from that era. Until I had a little help the following year, that one was temporarily out of my financial reach.

It did not matter one bit to me, though, for it was the other big release of 1992 about which I was most excited. Released in the same month, possibly even the same day as the CD set, Elvis: The Lost Performances was a one-hour VHS videotape that finally delivered those promised outtakes from That’s The Way It Is and Elvis On Tour.

Watching Elvis: The Lost Performances for the first time was, perhaps, the best hour of my entire Elvis fan experience – including all the way up until the present day. I remember coming to the end of the tape, rewinding it impatiently, and immediately starting it over again. I must have watched it at least three times that first day, maybe even four.

The majority of the video focused on incredible material filmed for That’s The Way It Is, but it also included a few songs filmed for Elvis On Tour:

  • All Shook Up
  • Teddy Bear/Don’t Be Cruel
  • Are You Lonesome Tonight
  • I Can’t Stop Loving You
  • How Great Thou Art
  • Release Me

The Lost Performances was actually not the first time that Elvis On Tour outtakes became available to Elvis fans, though. Back in 1981, a couple of songs were prominently featured in the movie This Is Elvis:

  • Always On My Mind (rehearsal)
  • An American Trilogy

That movie also included some miscellaneous outtake footage, such as the recently separated Elvis boisterously indulging in guy talk with his entourage.

Thursday, July 29, will offer fans another chance to see Elvis outtakes, as previously unreleased footage will be shown as part of a special screening event in US theaters. Elvis On Tour: 75th Anniversary Celebration will also feature the newly restored Elvis On Tour.

Go to Fathom Events to find out if a theater is showing the event near your area. On August 3, Elvis On Tour will make its DVD and Blu-ray debuts. All of us who can need to be there in both cases to support Elvis and encourage future releases of additional Elvis On Tour and That’s The Way It Is footage.

Elvis: The Lost Performances never made it to DVD, so let’s make sure that these and dozens of other hours of Elvis footage from the two films are not lost forever.

Elvis On Tour Countdown

  • 14 days until Elvis On Tour 75th Anniversary Celebration theater event
  • 19 days until Elvis On Tour Blu-ray and DVD releases

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For more information (official sites):

Selected posts about Elvis On Tour from The Mystery Train:

Elvis On Tour, VHS Style

Elvis On Tour Countdown: 20 days to theater event, 25 days to Blu

You may find this hard to believe, but I often associate Elvis On Tour with Christmas. That’s because the first time I ever saw the movie was on Christmas Day 1989. I was 14-years-old, and Elvis On Tour on VHS tape was one of the gifts my Mom gave me that day.

Elvis On Tour VHS box, 1988

Elvis On Tour VHS box, 1988

While waiting for my family to finish unwrapping their presents, I studied the box art. I noticed that the box featured images from That’s The Way It Is. As soon as all the presents were done, I placed the VHS tape in the VCR and fired it up.

Elvis On Tour was the first Elvis video I ever owned. The ’68 Comeback Special, One Night With You, That’s The Way It Is, and Aloha From Hawaii videos that I had already so often watched actually belonged to my brother.

Elvis On Tour was different from the others, though. It featured Elvis on the road across the country, performing in sold-out coliseums. While the crowds in the other videos were often reserved, these fans treated Elvis to thunderous applause and cheers. During a montage sequence, we were all shocked to see images of our hometown.

Seeing Elvis On Tour for the first time was special to me. Now that it is going to show in US theaters as well as be released for the first time on Blu-ray and DVD, there are other Elvis fans out there who have never seen it before who will finally get the chance. Christmas or otherwise, they will be in for a real treat.

Elvis On Tour Countdown

  • 20 days until Elvis On Tour 75th Anniversary Celebration theater event
  • 25 days until Elvis On Tour Blu-ray and DVD releases

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For more information: